Despite being the most affluent generation, Baby Boomers have become “an invisible market.” Largely ignored by tech companies,

Boomers represent an untapped and underserved population in need of technological solutions that are innovated with their needs in mind.       Zen Media 

Older Americans continue to follow COVID-19 news more closely than younger adults. (Pew Research Center)

Carole Marks talks to Dr. Flor Munoz, Infectious Disease Specialist with Baylor College of Medicine in Houston and Medical Advisor for Families Fighting Flu