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Bob Weiner

     President, Robert Weiner Associates: Public Affairs and Issue Strategies. With 30 years of top level government and political experience, created and heads Washington, DC based company. Develops electronic and print ads for political and private sector clients and generates news coverage. Consults with media on drug policy, aging issues, government operations, and other issues in which he and his associates have expertise. Has assembled experienced team of experts in media execution and issue development and analysis. Company recreated following seven-year success in 1980-87; had channeled skills into senior level appointed government service since then.

     Chief of Press Relations/Director of Public Affairs, White House Office of National Drug Policy, May 1995-August 2001. Liaison with media and spokesperson for Clinton Administration and Office for top national profile issue. Develop over 20,000 press opportunities and interviews for White House “Drug Czar,” the National Drug Policy Director (Barry McCaffrey 1996-2001, Lee Brown 1995-96, and Bush Transition 2001), the President’s Cabinet Member coordinating $19 billion anti-drug strategy involving fifty agencies, with television, radio, and print media. Arrange 3000 print and 1000 television stories and interviews annually, highest per-staff rate in the Cabinet. Strategize and generate coverage, stories, and appearances on evening and morning TV network news, “Meet the Press,” “Face the Nation,” “This Week,” Dan Rather live interviews, Tom Brokaw and Peter Jennings “Close-up” profiles, “Nightline,” “Today,” “Good Morning America,” Lehrer Newshour, “Montel,” news and feature stories in AP and Reuters wires and all papers including New York Times, Washington Post, USA Today, Los Angeles Times, national magazines including Time, Newsweek, U.S. News, and Parade (cover story), and radio. Organize national and regional, as well as international, news conferences. Constant telephone liaison. Draft releases, advisories, statements, and media talking points for Director and the President. Also speak on the record with media as needed to define and amplify positions and activities. Conceived and produced nationwide campaign of over 30 television and radio PSA’s by National Drug Policy Director with celebrities including Michael Johnson, Montel Williams, Dan Marino, Jerry Rice, Dominique Dawes, Lynda Carter, Juwan Howard, John Thompson, ABC “Murder One” stars, top network TV daytime actors from “Young and the Restless” and “General Hospital,” and child stars from “Sesame Street” and Nickelodeon. Award-winning ads shown regularly including prime time on all major networks.

Categories:   Interviews

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